Category: Key Words Planner

Digital Marketing SEO On Page Optimization Tips to get website Top in Search Engine

What is digital marketing?

DigitalMarketingTips

DigitalMarketingTips

Digital marketing is the promotion of products or brands via electronic media. It differs from Traditional marketing. 

 

 

 

 

Difference between Digital marketing &Traditional marketing?

Digital Marketing :

  •  Digital marketing is the promotion of products or brands / services via
    Digital Marketing

    Digital Marketing

    electronic media.(internet,social media ,mobile apps)

  • Digital Marketing is cost effective.
  • Can make you reach target audience.
  • Can track the sales of our products (number of people who purchased your product online.)

Traditional Marketing:

  • Tradition marketing means the promotion of product and services
    Traditional Marketing

    Traditional Marketing

    through the TV, Telephone, Printing, Broadcast, Direct mail. etc.

  • Tradition Marketing is not cost effective.
  • In tradition marketing  difficult to find out target audience.
  • It is quite difficult and time-consuming to keep track of traditional marketing strategies

 

What is SEO? (Search engine optimization)

search engine optimization

search engine optimization

The process of optimizing your website to rank high in search engine result page & Increase the traffic to your website.

Types of SEO?

On-page optimization  & Off-page optimization

On-page optimization:

Activities performed within the website to get high rank and get more relevant traffic from search engine result page. on page seo is related to optimization the content as well as html source code of any webpage

On-page optimization techniques:

1.Title

2.Meta description

3.keyword analysis

4.keyword density

5.Internal linking

6.External linking

7.Heading tags

8.301 Redirect

9.404 error

10. Robot.txt

11. Xml sitemap

12. Breadcrumbs

13.Canonical URL

14.What is crawling?

15.What is indexing?

 

Title : Title tags are displayed on search engine result page We can add                                60 characters in title tag.    

http://www.seomofo.com/snippet-optimizer.html

Title example

            example:       

2.Meta description:

The accurate description of web page content.Meta description should be with in 150 characters.

Snippet:  The three combination of Title, URL , Meta Description is called Snippet

http://www.seomofo.com/snippet-optimizer.html

Keyword analysis:

on page optimization having more importance on proper Keyword search

You need to put all targeted keywords into the title of a single post  Don’t do keyword stuffing

 

Keyword density:

Maintain the main keyword is mandatory.In case your main content is about 300 words.You need to use the main keyword at least 3 times

Internal Links

Internal links:   Providing hyperlinks in the same domain.It is the other way of directing the visitors from one page to another page in the same domain.Should not be more than 100 links per page

External linking:

Providing links of other third party web page is called external links

External links

Heading tags: (h1,h2,h3,h4,h5,h6)

6 types of heading tags are used in seo Heading tags are used to separate the heading and sub heading of any content from the web page.

301 redirect:

301 Redirect

When web address has been changed permanently. It is the best use 301 redirects which will redirect all the users to the new address.

404 Error

404 Error:

When a page  url no longer exists or is renamed any links directing to the original url then it will return 404 error not found

Robot.txt:  A robots.txt file is a file at the root of your site that indicates those parts of your site you don’t want accessed by search engine crawlers.The file uses the Robots Exclusion Standard, which is a protocol with a small set of commands that can be used to indicate access to your site by section and by specific kinds of web crawlers

What is a sitemap ?

Sitemaps are a protocol that allows the webmaster for a website to inform Google and other major search engines about URLS on a website that are available for crawling. Sitemaps allow search engines to find all of your webpages, that they might otherwise miss when indexing. The XML sitemap allows you to specify additional information about each URL such as:

  • When it was last updated
  • How often the site changes

 

Breadcrumbs mean?

In the webpage which helps users understand their location within the whole website. It is coded by the webmaster and usually appears close  to the top of the page

What is canonical url?

Canonical url that acts as main address for web page. Some webpages are loaded with multiple url’s like

people search with multiple url’s like:

www.facebook.com, fb.com, https://www.facebook.com, facebook.com, facebook

What is crawling?

When Google visits your website for tracking purposes. This process is done by Google’s Spider crawler.Web crawler go through webpages look for relavent keywords hyperlinks and content and bring information back to the webservers for indexing

Crawler

What is indexing?

After crawling has been done, the results get put onto Google’s index (i.e. web search). Google use crawling to collect pages reverent to search quires and create indexing that specific words or terms and locations.

 

 

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