What is digital marketing?
Digital marketing is the promotion of products or brands via electronic media. It differs from Traditional marketing.
Difference between Digital marketing &Traditional marketing?
Digital Marketing :
- Digital marketing is the promotion of products or brands / services via
electronic media.(internet,social media ,mobile apps)
- Digital Marketing is cost effective.
- Can make you reach target audience.
- Can track the sales of our products (number of people who purchased your product online.)
- Tradition marketing means the promotion of product and services
through the TV, Telephone, Printing, Broadcast, Direct mail. etc.
- Tradition Marketing is not cost effective.
- In tradition marketing difficult to find out target audience.
- It is quite difficult and time-consuming to keep track of traditional marketing strategies
What is SEO? (Search engine optimization)
The process of optimizing your website to rank high in search engine result page & Increase the traffic to your website.
Types of SEO?
On-page optimization & Off-page optimization
Activities performed within the website to get high rank and get more relevant traffic from search engine result page. on page seo is related to optimization the content as well as html source code of any webpage
On-page optimization techniques:
11. Xml sitemap
14.What is crawling?
15.What is indexing?
Title : Title tags are displayed on search engine result page We can add 60 characters in title tag.
The accurate description of web page content.Meta description should be with in 150 characters.
Snippet: The three combination of Title, URL , Meta Description is called Snippet
on page optimization having more importance on proper Keyword search
You need to put all targeted keywords into the title of a single post Don’t do keyword stuffing
Maintain the main keyword is mandatory.In case your main content is about 300 words.You need to use the main keyword at least 3 times
Internal links: Providing hyperlinks in the same domain.It is the other way of directing the visitors from one page to another page in the same domain.Should not be more than 100 links per page
Providing links of other third party web page is called external links
Heading tags: (h1,h2,h3,h4,h5,h6)
6 types of heading tags are used in seo Heading tags are used to separate the heading and sub heading of any content from the web page.
When web address has been changed permanently. It is the best use 301 redirects which will redirect all the users to the new address.
When a page url no longer exists or is renamed any links directing to the original url then it will return 404 error not found
Robot.txt: A robots.txt file is a file at the root of your site that indicates those parts of your site you don’t want accessed by search engine crawlers.The file uses the Robots Exclusion Standard, which is a protocol with a small set of commands that can be used to indicate access to your site by section and by specific kinds of web crawlers
What is a sitemap ?
Sitemaps are a protocol that allows the webmaster for a website to inform Google and other major search engines about URLS on a website that are available for crawling. Sitemaps allow search engines to find all of your webpages, that they might otherwise miss when indexing. The XML sitemap allows you to specify additional information about each URL such as:
- When it was last updated
- How often the site changes
In the webpage which helps users understand their location within the whole website. It is coded by the webmaster and usually appears close to the top of the page
What is canonical url?
Canonical url that acts as main address for web page. Some webpages are loaded with multiple url’s like
people search with multiple url’s like:
www.facebook.com, fb.com, https://www.facebook.com, facebook.com, facebook
What is crawling?
When Google visits your website for tracking purposes. This process is done by Google’s Spider crawler.Web crawler go through webpages look for relavent keywords hyperlinks and content and bring information back to the webservers for indexing
What is indexing?
After crawling has been done, the results get put onto Google’s index (i.e. web search). Google use crawling to collect pages reverent to search quires and create indexing that specific words or terms and locations.